Companies in Canada will often invest in training to obtain efficiencies in finance, operations, sales and marketing. But what about exporting?

Exporting alters and affects all parts of a company, from marketing to branding to sales, finance, legal and logistics. It immediately presents higher risk and the potential for losses of payment or even product due to shipping issues.

Companies that are more aware of Incoterms, of options for sourcing from other markets, those that invest in market research and properly service and support their distributors always gain over time, in revenue, brand awareness and market share.

Those that do not pay attention to these important functions will often find themselves asking why our partners aren’t selling… 6 months later.

Exportspark provides training courses and consulting services that help Canadian businesses review their abilities and target the best markets for exporting. Contact us today to determine how we can help.