We are all proud of the things we create. Entrepreneurs and inventors included. The key to international is to ensure that the product is both applicable and wanted in a new market. And that’s not easy.

Channelspark always recommends as much research as can be done on a particular market, including consumption trends, competition and how many distributors are selling similar products. A crowded marketplace is a sign of both competition and opportunity. But it’s also a good gauge on how much marketing a company needs to do in a market!