We are all proud of the things we create. Entrepreneurs and inventors included. The key to international is to ensure that the product is both applicable and wanted in a new market. And that’s not easy.
Exportspark always recommends as much research as can be done on a particular market, including consumption trends, competition and how many distributors are selling similar products.
A crowded marketplace is a sign of both competition and opportunity. But it’s also a good gauge on how much marketing a company needs to do in a market.
Another sign that your product is applicable to any market is to create your “perfect customer” profile, then apply it to the target market. If you can find large enough numbers of similar companies, then you have a good chance at selling into that market.
Exportspark can perform an analysis of any target market, or do a research study that ranks the top 10 markets for your product or services. Contact Exportspark today to learn where your next international market will be!